Apple eyes Microsoft's Bing as possible replacement for Google on iPhone
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A history of Microsoft vs Apple rivalry may be slowly coming to an end (and hell may be freezing over) if you are to believe Bloomberg's Businessweek January 20 article entitled "Apple, Microsoft Discuss Giving Bing Top iPhone Billing."
Former Microsoft "frenemy" Apple is reportedly shopping around for a search-engine alternative to Google for its iPhone platform as its "hand holding relationship" with the internet giant turns sour.
Microsoft's Bing is a prime candidate for the job as the deal would enable Bing to gain much-needed market share in the mobile-search sector. Apple would benefit too, as Microsoft would more than likely offer Apple a higher cut of the mobile advertising profits than the company currently receives from Google to seal the deal.
According to Bloomberg, representatives from Apple and Microsoft have been discussing the possibility of a search engine deal in the past couple weeks.
"A deal between Apple and Microsoft may mean iPhone owners would automatically get Microsoft's Bing as the main search engine, possibly requiring users to actively change phone settings if they want to search via Google," wrote Bloomberg's Peter Burrows and Cliff Edwards.
Apple is also said to be quietly working away behind the scenes on its own search-engine and mobile advertising solutions, implying that the Bing deal may be "short-lived".
http://www.businessweek.com/technology/content/jan2010/tc20100119_759795.htm
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments