Apple event as it happened: New iPad Pro, iMac, AirTags and more unveiled at ‘Spring Loaded’ launch
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Apple has held a major event to release a whole host of new products.
New versions of the iPad, iMac, and AirPods were unveiled, as well as the first official announcement of Apple’s AirTags for item tracking.
Other announcements included a new iPhone colour and updates for Apple TV, Apple Card and the Podcasts app.
As with all Apple’s events in recent times, it took the form of a pre-recorded video in which Apple executives introduced the new products from its Apple Park campus.
The event comes amid big growth in Apple’s share price since the start of April that has boosted its market cap to $2.24 trillion (£1.6tn), ranking it as the world’s most valuable company.
Apple’s long-rumoured AirTags are finally here.
They’ll cost $29 and will be available from 30 April. A four pack will cost $99.
And you can read all about them here:
Apple finally launches ‘AirTag’ to allow iPhone to find other objects
Apple has finally launched its AirTags, allowing the iPhone to find other objects.
With close to 750,000 people currently watching the live stream, Apple is taking the opportunity to run a 3 minute trailer for its Apple TV series Ted Lasso.
Next up is Apple TV 4K, which will “deliver the highest video quality possible” thanks to the A12 Bionic chip.
A new colour balance feature will also improve the TV’s picture quality by scanning it with your iPhone 12.
The new Apple TV also comes with a brand new Siri remote that finally comes with a power button, which means you can use it as an all-in-one remote.
Here’s all the most important updates:
The M1 has allowed Apple to rebuild the iMac “from the ground up”.
It also comes in purple...
You can read all about the new iMac here:
Apple reveals entirely new iMac
Apple has revealed an entirely new version of the iMac, including a completely overhauled, colourful design.
One of the most interesting upgrades is “the best camera... best mic... and best sound system ever in an iMac”.
That’s a welcome addition in this new world of remote working and video conferences.
The new keyboard also comes with a TouchID button in the top right, to help secure online purchases.
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