Apple reveals how it intends to change how apps work on the iPhone – and says they will make users unsafe

European rules will let iPhone owners download apps from outside of Apple’s official store

Andrew Griffin
Friday 01 March 2024 12:24 EST
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New rules from the European Union will make phones across the continent less safe, Apple has claimed.

The EU’s Digital Markets Act, or DMA, will shortly go into effect and aims to introduce new controls on big tech companies, and to give their users more choice.

For Apple, that includes a host of changes, including letting users use alternative app stores to download apps out of Apple’s official one. It will also have to allow apps to use alternative payment methods.

Apple recently announced that it intended to comply with those rules, and gave details about how it will do. But at the same time it criticised the new rules and said that would bring new dangers.

Now it has revealed more details about how the processes will work – as well as warning that they will make people unsafe.

They mean that even if people do not want to make use of the new technologies, such as alternative app stores, they could be forced to use them, it claimed. It pointed to school or work apps that could be put into those alternative app stores – giving people little choice but to use potentially unsafe new ways of downloading apps.

The iPhone maker has published a new whitepaper, laying out how it will introduce new features to protect users from cyber attacks, malware and other risks under this new system, but the company has said it cannot eliminate the risks entirely.

Until now, only apps approved by Apple to appear in its App Store have been accessible for download on the iPhone, and purchases made in the App Store must be done through Apple’s own payment system - a so-called “walled garden” which Apple argues allows it to keep users and their data completely secure.

In its new report, Apple warns that because it is being required to change its “uniquely successful approach” used to “protect users’ security and privacy”, it will “not be able to protect users in the same way”.

“To keep offering users the most secure, most privacy-protecting, and safest platform - in line with what users expect from Apple - we’ve designed and implemented new safeguards that will help to protect and inform them,” the whitepaper says.

“While the changes the DMA requires will inevitably cause a gap between the protections that Apple users outside of the EU can rely on and the protections available to users in the EU moving forward, we are working tirelessly to make sure iPhone remains the safest of any phones available in the EU by reducing the risks introduced by these necessary changes-even though we cannot entirely eliminate such risks.”

Under its new system, Apple says it will introduce a new baseline review programme for all apps, regardless of whether they will be distributed via the App Store or an alternative app marketplace.

Apple says it will electronically sign each app that is distributed in the EU once it has been checked and cleared for “known malware and security threats, generally functions as advertised, and doesn’t expose users to egregious fraud”.

However, the company confirmed that these new checks will not cover app content.

And it warned this could see content it does not allow inside the App Store appear within its iPhone operating system in the EU.

“This means Apple won’t be able to prevent apps with content that Apple wouldn’t allow on the App Store - like apps that distribute pornography, apps that encourage consumption of tobacco or vape products, illegal drugs, or excessive amounts of alcohol, or apps that contain pirated content (or that otherwise steal ideas or intellectual property from other developers) - from becoming available on alternative app marketplaces,” the whitepaper said.

But the US tech giant did pledge to “ongoing monitoring” of apps to detect and remove any malicious applications it uncovers.

Under the new system in the EU, Apple will also begin showing users pop-up, on-screen alerts when they are about to leave the App Store to download an app or make a payment outside of the store and Apple’s payment system.

The company said this would allow users to make “educated choices about the apps they download”.

Apple said it had been contacted by consumers, governments and government agencies both inside and outside the EU asking for assurance and clarity on the safety of the platform under the new rules.

A number of other tech firms have previously accused Apple of maintaining a monopoly of the app market by not allowing rival app marketplaces or payment methods on the App Store.

The European Commission argues that the DMA offers more and better services for consumers to choose from, and increases opportunities to switch providers if they so wish, which will ultimately lead to fairer prices and boost innovation in the sector.

Additional reporting by agencies

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