Apple and Microsoft discuss replacing Google on iPhone with Bing

Reuters
Wednesday 20 January 2010 09:30 EST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Apple is talking to Microsoft about stepping in as the default search engine on the iPhone, replacing Google, according to a report by Bloomberg.

Talks between Microsoft and Apple have been going on for weeks, Bloomberg said, citing two people familiar with the matter. The story noted that the negotiations may not conclude quickly and might still fall apart.

Microsoft's Bing search engine is trying to wrest market share from Google, the leader in Internet search.

Once seen as allies against Microsoft's dominance, Google and Apple find themselves competing on a number of fronts, including operating systems and the fast-growing smartphone market.

Apple is also working on ways to manage ads displayed on its mobile devices, a move that would challenge Google's advertising business, the Bloomberg story said.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in