Unconditional university offer used as competition prize

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Andrew Feinberg

White House Correspondent

A university has found a novel way to recruit prospective students - by incentivising them to enter a competition with the chance of getting an unconditional offer to study there if they win.

Falmouth University's BA in Creative Advertising has a place reserved for the hopeful student who best completes a simple brief: "Sell something you own".

Whether by means of a film, a story, a poster, or even a tweet, the applicant whose creative endeavors best impress the university will receive a place on the course due to start in September 2015.

With the competition only open to British citizens, the winner will have the opportunity to undertake a three-year undergraduate with mentoring from industry practitioners, including from the likes of Saatchi & Saatchi.

Now in its twelfth year, the degree is hoping to attract fresh talent from those seeking a career in the advertising industry, and will be a chance to see "some extraordinary things," according to Sion Scott-Wilson, head of creative advertising at the university.

He said: "I think this country is an incredibly creative place; There is a lot of creativity that exists in all sorts of forms."

Submissions "won't necessarily be what we're expecting," he said, "so it will be interesting to see how the applicants tackle the brief".

Entries will be accepted up until 1 December, and details of how to enter can be found on Falmouth's website here.