Broadcast money from Emma Raducanu’s US Open win reinvested in grassroots tennis
Prime Video LTA Youth Girls will train coaches across Great Britain to deliver lessons specifically designed for girls
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Amazon Prime Video is reinvesting a seven-figure sum it received from sharing its broadcast of Emma Raducanu’s US Open triumph to help boost girls’ participation in tennis.
The streaming platform had exclusive rights to the US Open last year but allowed Channel 4 to use its feed to show Raducanu’s final against Leylah Fernandez on free-to-air TV.
Prime Video vowed to put the money it received back into tennis and has now announced, in partnership with the Lawn Tennis Association, a two-year programme to train coaches across Great Britain to deliver lessons and guidance specifically designed for girls.
Raducanu welcomed the initiative, saying: “I’m extremely pleased to see the funds generated from the US Open final go towards this new programme, which is a step in the right direction to bring more young girls into the sport and will continue to support a bright future for women’s tennis in this country.
“As an ambassador of LTA Youth, it’s great to see a complimentary programme take shape and hopefully bring some more success.”
The programme, called Prime Video LTA Youth Girls, will also provide rackets, balls and T-shirts to girls who participate.
The LTA has been focused on trying to boost the number of women and girls involved in tennis in all areas through its She Rallies initiative.
Chief operating officer Julie Porter said: “The LTA is very pleased to be partnering with Prime Video on this important programme. We know from our research that there are specific interventions that can make tennis more appealing for girls.
“This programme will seek to remove barriers and provide a specially trained workforce of coaches who will work with young girls to give them the best possible opportunity. We hope that this will have a real impact on the next generation of female players.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments