IOC announces plans for Esports Olympics
It is hoped that the event may engage a new generation of fans with the Olympic brand
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Your support makes all the difference.The International Olympic Committee (IOC) will next month vote on the creation of new Olympic Esports Games that the Olympic body hopes will become the peak of achievement for gamers around the world, President Thomas Bach said on Friday.
The IOC has been looking into Esports for several years and has formed a dedicated commission to look at opportunities. In 2021, it developed the Olympic virtual series, a pilot venture in Esports.
“With the creation of Olympic Esports Games, the IOC is taking a major step forward and is keeping up with the pace of the digital revolution,” Bach told a press conference.
“We are very excited how enthusiastically the Esports community represented in our Esports Commission has engaged with this initiative. This is further proof of the attractivity of the Olympic brand and the values it stands for.”
The proposal of the IOC executive board will be voted on at their session during the Paris Olympics next month, with a potential host already being considered.
Bach said a new structure would be set up within the IOC but it would be completely separate from the organisational and financial model for the traditional Olympic Games.
The IOC has been trying for years to connect with a younger generation of potential Olympic fans, with its traditional Olympic audience base gradually ageing.
Reuters
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