Jordan-Peugeot strike all-gold
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The Jordan-Peugeot team yesterday signed a pounds 15m sponsorship deal with Benson and Hedges that could transform their Formula One fortunes from also-rans to championship contenders.
The team's all-gold cars, driven by Martin Brundle and Rubens Barrichello, will promote a cigarette brand in this season's races, which begin on Sunday week with the Australian Grand Prix in Melbourne. The deal will give Jordan-Peugeot the financial backing necessary to tempt leading engineers, designers and drivers from rival teams.
Eddie Jordan, the team's owner, said: "It is a major breakthrough for us to secure a new title sponsor and, together with our partners Peugeot and Total, I am looking forward to a long and fruitful relationship. This is the final piece in the jigsaw to secure the future success and competitiveness of the team."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments