Sunderland made relegation favourites - by their own sponsor

Dafabet have the Black Cats at 5/8 favourites for the drop after only two games

Henry Austin
Tuesday 18 August 2015 18:15 EDT
Comments
Sunderland have conceded seven goals in their opening two fixtures
Sunderland have conceded seven goals in their opening two fixtures (Getty Images)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

After two defeats in their opening two games and rumours of ructions in the dressing room, Sunderland AFC have been made relegation favourites by their own club sponsor.

Online gambling company Dafabet have them at 5/8 favourites for the drop, slightly ahead of Watford at 11/10 and Bournemouth at 6/5.

Despite this, the company proudly declares itself as the “official main club sponsor,” on its website. No one from the company was available for comment when The Independent tried to reach them.

Sunderland have endured a miserable start to the season, losing 4-2 on the opening day at Leicester and suffering a 3-1 reverse to newly promoted Norwich on Saturday.

It prompted their Dutch manager, Dick Advocaat, to hold an emergency Sunday meeting with his players.

Other bookmakers also have Dick Advocaat as a firm favourite to be the first Premier League manager to lose his job - a betting market that isn't currently listed by Dafabet (Getty)
Other bookmakers also have Dick Advocaat as a firm favourite to be the first Premier League manager to lose his job - a betting market that isn't currently listed by Dafabet (Getty) (Getty Images)

“Even this squad must be good enough to get a better result against Norwich, with five new players, but there is something wrong, that's quite simple,” Advocaat said.

“We have to find the solution, because otherwise we have no chance,” he added.

After sponsoring Aston Villa last season, Dafabet, whose key markets are in Asia and the UK, only began their partnership with Sunderland this season. Their name is emblazoned on the Black Cats’ home and away shirts.

Announcing the deal in June, Sunderland Chief executive Margaret Byrne told the Newcastle Chronicle their regional identity sat proudly at the club’s heart “but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future.”

“Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family,” she said.

How warmly they will be welcomed now remains to be seen.

No one from the club was available when The Independent tried to reach them.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in