Manchester United could have Tinder on their sleeves next season as dating app confirms sponsorship talks

The club already have a £50m-a-year deal with Chevrolet and a £75m-a-year contract with Adidas

Jack Austin
Thursday 03 August 2017 08:11 EDT
Comments
The left sleeve is free to have branding on it this season
The left sleeve is free to have branding on it this season

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Manchester United could be about to swipe right on having Tinder plastered on the sleeves of their shirt this season after the dating app company confirmed they were in talks with the Old Trafford club.

From this season top-flight clubs will be given the opportunity to have a sponsor’s logo branded on the left sleeve of their shirt, with the right sleeve still carrying the Premier League badge.

Nine clubs have already secured sleeve sponsorship for the forthcoming season, including Manchester City and Chelsea, although Tinder did not confirm that they were in talks about that specifically.

“We are in talks with Manchester United to explore potential partnership opportunities. We are excited to see what we can do together,” a Tinder spokesperson said.

According to reports, Tinder are said to be offering £12m-a-year for the sponsorship.

Should the dating app appear on the sleeve of United’s shirt, they would increase their standing as the most expensive shirt in world football, already receiving £50m-a-year from Chevrolet and £75m-a-year from Adidas.

They already have a partnership with Serie A side Napoli, which includes a special interaction with Poland striker Arkadiusz Milik, who was given a profile on the dating app.

Tinder has 50m users worldwide who make around 1bn swipes per day.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in