Euro 2020 players could be fined for moving items supplied by sponsors

Cristiano Ronaldo made a point of moving sugary drinks bottles aside and holding up a bottle of water instead.

Jamie Gardner
Thursday 17 June 2021 10:29 EDT
Cristiano Ronaldo caused a stir by moving bottles belonging to Euro 2020 sponsor Coca-Cola during a press conference
Cristiano Ronaldo caused a stir by moving bottles belonging to Euro 2020 sponsor Coca-Cola during a press conference (AP)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Players at Euro 2020 have been warned about the possibility of fines if they follow Cristiano Ronaldo’s lead and move items supplied by sponsors during press conferences.

During a briefing on Monday, Portugal forward Ronaldo moved two bottles of Coca-Cola off to the side, before holding up a bottle of water and announcing “agua” – the Portuguese word for water.

France midfielder Paul Pogba a practising Muslim, then removed a bottle of Heineken alcohol-free beer out of shot at a star player press conference sponsored by the brewing company.

UEFA said in a statement: “UEFA has reminded participating teams that partnerships are integral to the delivery of the tournament and to ensuring the development of football across Europe including for youth and women.”

Asked whether players were contractually obliged to leave the bottles alone, tournament director Martin Kallen added: “They are obliged through their federation of the tournament regulations to follow.

“We are never fining players directly from the UEFA side, we will do this always through the participating national association and then they could look if they will go further to the player, but we are not going directly for the moment to the player. We have the regulations signed by the participating federations.”

Asked if this reminder should be treated as a warning that disciplinary action may follow, Kallen added: “We have reminded them of their obligations and of course this is always a possibility.”

On instances like Pogba, he said: “We are quite open that if it’s for a religious reason then they don’t need to have a bottle (next to them).”

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in