England lose £18m shirt sponsor Brit Insurance

 

Tuesday 23 October 2012 06:10 EDT
Comments
England were yesterday looking for a new shirt sponsor after Brit Insurance said it would not renew the contract when it expires in 2014
England were yesterday looking for a new shirt sponsor after Brit Insurance said it would not renew the contract when it expires in 2014 (AFP)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

England were yesterday looking for a new shirt sponsor after Brit Insurance said it would not renew the contract when it expires in 2014.

The Brit logo appears on all England's playing and training kit under a four-year, £18m agreement signed in 2010. The contract expires at the end of the Ashes series in Australia but may be terminated early if a new backer is found. "We hope to find someone before spring 2014," said the England and Wales Cricket Board commercial director, John Perera.

Brit Insurance blamed the decision on a new focus on business beyond Britain but there is growing evidence that companies are demanding more from sport.

UK Athletics is yet to announce a new sponsor after insurer Aviva said it was ending a 13-year partnership.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in