ECB to adopt 'Rooney Rule' in plans to better engage with south Asian communities
England all-rounder Moeen Ali is backing the new national plan, launched on Thursday, which identifies key objectives the ECB hopes can improve engagement and recruitment
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Your support makes all the difference.The England and Wales Cricket Board is to adopt the 'Rooney Rule' as part of an action plan aimed at better engaging with the country's south Asian communities.
The Rooney Rule originated in the NFL and ensures at least one black, Asian and minority ethnic candidate will be interviewed for all future ECB coaching roles.
The Football Association announced it would adopt its own version of the rule for roles within the England set-up in January.
England all-rounder Moeen Ali is backing the new national plan, launched on Thursday, which identifies key objectives the ECB hopes can improve engagement and recruitment.
It is an initiative which chimes with Moeen, who has won 145 caps across the formats for his country but can see there are still "barriers" to others following his lead.
"Growing up in inner-city Birmingham, I fully understand some of the challenges and barriers for young south Asian cricketers," he said. "I see many of those challenges now when I help my dad coach at his cricket academy."
He believes extra investment can be a major step forward.
"Many parents are still struggling to afford kit for their kids, and the new bursaries will give emerging players the opportunity to continue to improve and develop in the game," added Moeen.
"In the next six months, England's men play against Pakistan, India and Sri Lanka - and as well as hoping to play my part on the pitch, I'm looking forward to seeing a new generation of players, fans and coaches coming into the game."
The ECB's action plan is launched with specific events in 'core cities' - a Chance to Shine Street Tape-ball competition at Sparkhill Park in Birmingham, a schools' cricket competition at Bradford Park Avenue and a women's and girls' cricketing session at Leyton County Ground Sport Centre in east London.
Lord Patel of Bradford, an independent ECB director, has been a driving force behind the plan and will be in attendance.
He said: "As a British Asian who grew up playing cricket in the streets and on the pitches of Bradford in the 1960s, I have first-hand experience of the enormous benefits of our sport. Cricket gave me the confidence, connections and opportunities to meet new people outside my community, as well as develop life-long friendships.
"The passion south Asian communities in the UK have for cricket remains high - but over 50 years later, there is still so much untapped potential. This plan will help to change that - starting today."
Leicestershire chief executive Wasim Khan and cricket pundits Isa Guha and Mark Nicholas were among those taking part in a South Asian Advisory Group.
They identified a lack of effective talent spotting as well as access to equipment as problems to be tackled, following consultations with more than 600 people which resulted in 11 recommended actions.
They include the creation of at least 20 new urban cricket centres, 1,000 non-turf pitches and 100 turf pitches by 2024.
Community 'talent champions' will also lead scouting efforts, with regular cricket sessions held in 6,000 urban primary schools.
For more detailed information and to download the action plan in full, please visit ecb.co.uk/southasiancricket or contact via SouthAsianCricketecb.co.uk
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