Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Google has topped a list of global "good brands" compiled by trend research agency PSFK and revealed this week.
The search giant pushed Apple into a close second place, winning praise from PSFK for "re-imagining what already exists and making it better" and "giving it away for free" amongst others.
Apple, meanwhile, was described as a "true game changer," creating its own categories (such as the iPad and iPhone) and motivating consumers to follow it. It is estimated that the much hyped iPad has now sold over 600,000 units, with the global release being delayed to meet US demand.
PSFK placed British chef Jamie Oliver in third place on its list, praising the charismatic cook for going further than just cooking well, helping to improve lives, build a community and "align around good."
PSFK doesn't rate its brands with any set fomula, but says that the top ten have "a penchant for imagination, innovation, environmental responsibility and social consciousness" in common.
Interestingly, not one on the PSFK list appeared in the top ten of a recent ranking from Swiss firm Covalence, which tracks ethical mentions of the world's largest brands in the media.
The Top Ten Brands
Data from PSFK
1. Google
2. Apple
3. Jamie Oliver
4. MIT
5. Ace Hotel
6. IKEA
7. Nike
8. Twitter
9. Foursquare
10. Nintendo
http://www.psfk.com
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments