Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.An online campaign against sexism could be an uphill struggle in France. This is a country where nobody bats an eyelid at bus stops plastered with women parading their cleavages in bra adverts.
But who can blame three French women for trying? Their Macholand.fr website, inspired by the British website everydaysexism.com, was launched on Tuesday. By Wednesday more than 5,000 “activists against sexism” had registered. It intends to pressure public figures, brands and organisations into stepping back from taking a sexist stand through campaigns on social media. Macholand says it does not take up private disputes and rejects hate speech.
Organisers said it was set up because “sexism continues to be thickly spread over our screens and newspapers or in the statements of public officials”. They added: “Most of the time we are told that it’s a joke, or that we haven’t understood.” Macholand’s current targets include Ariel washing detergent ads, which are “still all about mummies”.
Le Figaro accused the website of “harassment”. “By wading into symbolic struggles and the ideology of the sex war, these gender zealots are looking away from the most concrete and urgent struggles,” the paper opined.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments