Iconic Hollywood sign replaced with ‘Rams House’ to celebrate Super Bowl win
The “Whose House? Rams House!” chant has become a battle cry for the NFL team’s supporters
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The Hollywood sign is getting a temporary makeover to celebrate the Los Angeles Rams winning the Super Bowl.
The iconic sign, which famously sits in hills above the city, will be transformed to read “Rams House”, following their 23-20 win over the Cincinnati Bengals.
The switch was announced by Mayor Eric Garcetti following the win, and by Monday afternoon the change was already underway.
“What a day in Los Angeles — the Rams are Super Bowl Champions,” Mr Garcetti said in a statement.
“This town has the best teams and fans in the world, and we can’t wait to show off our LA pride with a display that only Hollywood could deliver.”
The phrase was chosen as “Whose House? Rams House!” has become a battle cry for the team’s supporters since its move back to the city from St Louis.
The installation is expected to stay in place until Wednesday.
The Rams will also be honoured with a Wednesday victory parade, which will end at their former stadium, the Los Angeles Memorial Coliseum, Rams Chief Operating Officer Kevin Demoff said.
City officials say that they will help with extra pedestrian and vehicle traffic caused by the installation.
The installation is the result of a partnership between the city, the Rams, the Hollywood Chamber of Commerce and the Hollywood Sign Trust.
The Rams are paying for the project, according to Mr Garcetti’s spokesman Alex Comisar.
Mr Demoff thanks authorities for allowing the Rams to “recognise this historic championship by turning the iconic Hollywood sign into a celebration of our fans and our community.”
And he added: “Winning a Super Bowl for Los Angeles and our fans in our home stadium is a dream come true.”
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments