Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Isis Wenger's blog post about sexism in the tech industry goes viral – spawning its own hashtag

A software engineer from San Francisco was accused of 'not looking like a real female engineer'

Caroline Mortimer
Thursday 06 August 2015 02:34 EDT
Comments
Isis Wenger started the hashtag #ILookLikeAnEngineer in response to sexist comments on her company's recruitment ad
Isis Wenger started the hashtag #ILookLikeAnEngineer in response to sexist comments on her company's recruitment ad (Isis Wenger)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

An American woman’s blog post about sexism in the tech industry has gone viral and spawned the hashtag #Ilooklikeanengineer.

Isis Wenger, a software engineer living in San Francisco, has hit out at sexist interpretations of what “a female engineer should look like” after a picture taken of her for her employer’s recruitment campaign attracted negative comments on social media.

One Facebook commenter called the campaign “weird haphazard branding” to attract more women and said they didn’t think it was “remotely plausible..if women in particular buy this image of what a female software engineer looks like”.

Another said: “If their intention is to attract more women then it would have been a better to choose a picture with a warm, friendly smile rather than a sexy smirk. (sic).”

Comments on the picture on Facebook suggested Isis did not look like a female engineer
Comments on the picture on Facebook suggested Isis did not look like a female engineer (Isis Wenger/Onelogin)

In response, Ms Wenger said she was not a representation of what a female engineer looked like because there was no such thing. She was an individual, just like every other female engineer.

She said: “Some people think I’m not making ‘the right face’. Others think that this is unbelievable as to what ‘female engineers look like’.

“News flash: this isn’t by any means an attempt to label ‘what female engineers look like.’ This is literally just ME, an example of ONE engineer at OneLogin. The ad is supposed to be authentic. My words, my face, and as far as I am concerned it is.”

She encouraged people to share pictures of themselves with the hashtag #ILookLikeAnEngineer to prove there was no one size to fit all:

Even men tweeted their support:

But others soon pointed out it was not just women who face discrimination and stereotyping in the tech world:

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in