Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Elon Musk reportedly warns Twitter bankruptcy ‘not out of the question’

Musk purchased the social media company less then two weeks ago

Richard Hall
Thursday 10 November 2022 20:21 EST
Comments
Biden says Elon Musk's ties to other countries should be 'looked at'

Your support helps us to tell the story

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.

The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.

Help us keep bring these critical stories to light. Your support makes all the difference.

Elon Musk told Twitter staff that “bankruptcy isn’t out of the question” if the company’s current financial difficulties cannot be improved.

Mr Musk’s grim outlook of the social media company at an all-hands meeting on Thursday afternoon, less than two weeks after purchasing it for $44 billion, was first reported by Zoë Schiffer, the managing editor of tech news outlet Platformer.

“We just definitely need to bring in more cash than we spend. I we don’t do that and there’s a massive negative cash flow then bankruptcy is not out of the question,” Mr Musk said, according to a transcript of a recording obtained by The Verge.

Mr Musk also said that he wants one billion users on Twitter.

“So in order for us to achieve that good, how do we get a lot of people on the platform? There are 8 billion humans. If we don’t have at least a billion humans on the system, then we have a very small percentage of humans,” he said, according to the transcript.

The news came as Axios reported that Twitter’s head of trust and safety and the company’s interim head of advertising have both left the company. Yoel Roth and Robin Wheeler were both part of Mr Musk’s leadership team since his takeover, and had appeared on a Twitter spaces discussion on Wednesday that was designed to calm advertisers.

Mr Musk, who owns the electric car company Tesla and is the richest man in the world, has led a chaotic tenure since buying the company, firing half of the company’s staff and introducing several changes to subscription services and verification that were quickly abandoned.

After offering anyone the ability to buy a ‘verified’ blue tick on their profile for $8 a month, the site was inundated with imposters imitating world leaders and brands. Among the fakes were a verified Nintendo account tweeting an explicit photo of Mario, and a fraudulent account claiming to be former president George W Bush tweeting that he “miss[es] killing Iraqis”.

The uncertainty around verification and imposter accounts has led to some brands pausing advertising on the site, a development that has further imperiled the company’s financial prospects.

In his first email to Twitter earlier in the day, Mr Musk reportedly ended all remote working and warned of an uncertain future for the company.

According to Bloomberg, the new Twitter owner warned staff the company faces “difficult times ahead” and that there “no way to sugarcoat the message” about the firm’s current economic situation. He added that “intense work” would be needed to help Twitter succeed.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in