Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

US Army undermines Donald Trump by 'liking' comedian Mindy Kaling's tweet mocking President's 'genius' claim

Social media gaffe follows Pentagon accidentally retweeting unflattering post regarding administration in November

Alex Horton
Tuesday 09 January 2018 06:22 EST
Comments
Soldiers at a command centre
Soldiers at a command centre (US Army/The Washington Post)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

US Army media officials designed Saturday to be one of the biggest public awareness days of the year. It accidentally may have pulled that off.

The All-American Bowl, a nationally televised high school football game featuring the top talent in the country, was held on 6 January and sponsored by the Army for the 17th straight year. At the tune of $9 million, the game is one the service's main marketing thrusts, tapping into soon-to-be high school graduates - its main recruitment pipeline.

But the Army may have inadvertently drawn more eyes to its glaring Twitter misfire over the weekend by liking The Office and The Mindy Project star Mindy Kaling's apparently critical tweet of President Trump, amid speculation over his mental fitness.

Trump, in a three-tweet salvo defending against critical remarks in journalist Michael Wolff's new book, Fire and Fury: Inside the Trump White House, said he was a “very stable genius.” That language generated much discussion and analysis, as did a very specific word and comma combination.

“Actually, throughout my life, my two greatest assets have been mental stability and being, like, really smart,” Trump said in his second tweet.

Just a few hours after Trump's tweet, Kaling posted a meme of her character Kelly Kapoor on Twitter with a line of dialogue - “You guys, I'm like really smart now, you don't even know it” - from The Office, drawing attention to the president's choice of words.

It also drew attention of the Army's official Twitter account, which has the largest following of the military services. An operator of the page liked Kaling's tweet even though hers is not among the 542 accounts it follows.

“An operator of the Army's official Twitter account inadvertently 'liked' a tweet whose content would not be endorsed by the Department of the Army. As soon as it was brought to our attention, it was immediately corrected,” Army spokeswoman Lieutenant Colonel Nina Hill said on Monday.

The mistake was similar to a November incident involving the Pentagon's official Twitter account. The page retweeted a post demanding that Trump, Senator Al Franken, Democrat-Minnesota, and defeated US Senate candidate for Alabama Roy Moore leave politics amid sexual assault allegations. Pentagon spokeswoman Dana White said on Twitter afterward that “an authorised operator” of the account “erroneously retweeted content that would not be endorsed by the Department of Defense.” That person noticed the error “and immediately deleted it,” she said.

Military public affairs staffers undergo training before they receive the keys to official accounts, including instructions on keeping classified information secured and preventing digital triangulation from posts tagged with the sender's physical location. A publicly available slide presentation, done in the style almost uniformly derided by troops as “death by PowerPoint,” advises social media mangers that “while it's good to have fun with social media, don't ever forget to maintain professionalism.”

Kaling is far from Kapoor's sometimes oblivious, sometimes crafty gossip queen who frets over celebrities and her on-again, off-again relationship with temp Ryan Howard, played by BJ Novak. The actress, writer and director created her own show on Fox and Hulu and wrote two books.

After acknowledging the Army's mistake later Saturday evening, Kaling posted the Army's recruiting slogan with a buff arm and heart emoji.

This year was the last for the Army to sponsor the All-American Bowl, but Kaling will seem to be everywhere in 2018, starring in the films A Wrinkle of Time and Ocean's Eight.

The Army did not respond to a question asking if it was exploring Kaling as a potential spokeswoman for young recruits.

The Washington Post

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in