Viagra Corner: Dispatches from the Frontiers of Medicine
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.ADVERTISING watchdogs have launched a clampdown on companies advertising Viagra or products given a similar name, days before the drug is expected to be licensed in Britain.
A spokesman for the Advertising Standards Authority said: "Viagra has become the most written and talked about medicine for a long time. One inevitable result of this coverage is an advertising bandwagon, with companies clamouring to advertise Viagra or imitations of it."
One advertisement that is under investigation details the alleged virtues of a drug called Vigorex under the headline "Finally available in the UK. The potency pill that swept America".
That advertisement is the subject of an investigation, the spokesman said.
He added: "What we are doing is warning advertisers that if they try to pass off something as Viagra or try to sell it direct despite it not being licensed there will be problems."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments