Take note: Utah Jazz may have lost their hashtag to Apple
Take note: The Utah Jazz evidently need a new hashtag
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Take note: The Utah Jazz evidently need a new hashtag.
The team's long-used hashtag — #TakeNote — was used by Apple CEO Tim Cook in a tweet on Tuesday, accompanied by an Apple logo emoji. It raises questions about how the phrase will be used in the team's marketing plans going forward.
“That was weird. I saw that when you all did," Jazz owner Ryan Smith said Tuesday at a Salt Lake City news conference unrelated to hashtag matters. “Got to look into it."
Cook and Smith are friends; Cook has even sat courtside with Smith for at least one Jazz game.
Apple Inc. unveiled the latest innovations with its iPad and Apple TV products on Tuesday, and Cook's early morning tweet with the hashtag and a short video that also made use of the “Take Note" phrase was basically the kickoff to his company's announcements.
The Jazz have “#TakeNote" on multiple displays in their arena, plus they have used it on merchandise. The team started using the hashtag in 2016, got away from it briefly and began using it again in 2019.
And just last week, the Jazz announced a partnership with Utah-based company Chatbooks — including a promotion where Chatbooks would “display a collage of fans’ social media photos" on the video boards hanging over center court.
The plan was to tell fans to post photos on social media with the #TakeNote hashtag to have them considered for those collages.
___
AP NBA: https://apnews.com/hub/nba and https://twitter.com/AP_Sports
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.