Advertising watchdog calls out former Love Islander over social media posts
The Advertising Standards Authority said Tasha Ghouri had been routinely posting ads and not correctly labelling them.
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Your support makes all the difference.Former Love Islander Tasha Ghouri has been called out by the advertising watchdog for failing to properly label her ads on social media.
The Advertising Standards Authority (ASA) said it had added Ghouri to its non-compliance webpage after finding that she had been routinely posting ads and not correctly labelling them.
The ASA launched the webpage in 2021 to specifically name influencers who were breaking the rules around disclosing any posts that were ads, and had either failed to provide assurances that they would do so in future or subsequently reneged on an assurance.
The webpage specifically highlights influencers who have repeatedly misled the public about their ads.
Our rules are clear. Any ads on social media must be recognisable as ads. We recommend using #ad, up front, so that a viewer knows immediately what they’re seeing. Ignorance is not an excuse
They remain on the page for three months and are subject to enhanced monitoring of their content.
If they continue to fail to label ads, the ASA can then take further action, such as taking out its own ads on social media to warn consumers about the influencer’s behaviour.
ASA senior compliance executive Ed Senior said: “Three years ago, we conducted a major research project that found that UK influencers were only disclosing ads 35% of the time.
“Since then, we’ve seen a lot of improvement, but some influencers are consistently not labelling ads.
We spoke with Ms Ghouri about her advertising and, while there were some genuine attempts to disclose some content appropriately, we were still concerned by a consistent lack of adequate disclosure on other occasions
“Our rules are clear. Any ads on social media must be recognisable as ads. We recommend using #ad, up front, so that a viewer knows immediately what they’re seeing. Ignorance is not an excuse.
“We spoke with Ms Ghouri about her advertising and, while there were some genuine attempts to disclose some content appropriately, we were still concerned by a consistent lack of adequate disclosure on other occasions. We therefore weren’t satisfied by the overall response.
“Along with naming her on our webpage, we’ll be closely watching her content to ensure she properly labels all of her ads in future.”
Ghouri, a model and dancer, became the first deaf contestant to appear on Love Island in 2022.