Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Now Rishi Sunak wades into Nike row over St George’s Cross on England shirt

The PM said kit manufacturers should not mess’ with the St George’s Cross

Rich Booth
Friday 22 March 2024 11:15 EDT
Nike ‘should not mess’ with St George’s Cross on England shirt, says Sunak

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Rishi Sunak has waded into the debate over Nike’s ‘playful update’ to the new England kit.

Nike has altered the cross using purple and blue horizontal stripes on the back of the shirt ahead of Euro 2024. The US firm said the colours were inspired by the training kit worn by England’s 1966 World Cup winners.

The PM said kit manufacturers “should not mess” with the St George’s Cross.

Former England winger John Barnes told the PA news agency the row over the flag was “much ado about nothing”, but Sunak said on Friday: “Obviously I prefer the original, and my general view is that when it comes to our national flags, we shouldn’t mess with them.

“Because they are a source of pride, identity, who we are, and they’re perfect as they are.”

SA design of the St George’s Cross is seen on the new England football shirt on display in the Wembley shop
SA design of the St George’s Cross is seen on the new England football shirt on display in the Wembley shop (Action Images via Reuters)

Labour leader Sir Keir Starmer called on Nike to reconsider, and told The Sun: “I’m a big football fan, I go to England games, men and women’s games, and the flag is used by everybody. It is a unifier. It doesn’t need to be changed. We just need to be proud of it.

“So, I think they should just reconsider this and change it back. I’m not even sure they can properly explain why they thought they needed to change it in the first place.”

Labour’s shadow attorney general Emily Thornberry also branded the changes to the shirt as “weird”.

In an interview with BBC Breakfast, she said: “I think the England flag is the England flag. Why has it got all these other colours in it?”

A petition on Change.org calling for a design change had already attracted more than 21,000 signatures by noon on Friday.

However, former national team star Barnes could not understand what all the fuss was about.

The changes were made ahead of Euro 2024
The changes were made ahead of Euro 2024 (Action Images via Reuters)

“I don’t get involved in culture wars any more but this whole furore…I didn’t even know there was a St George’s cross,” he said at a Forever Reds golf day ahead of the Liverpool Legends’ game against Ajax on Saturday, which is expected to raise over £1m for the LFC Foundation.

“If they were going to change the three lions then that’s a debate to be had. I don’t see what the fuss is. I think it’s a much ado about nothing.

“They are not changing the colour of the shirt, the lions are still there. If they were going to change the national flag for England and change the colours then that’s a proper debate to have.”

The kit pricing has also been criticised.

An “authentic” version costs £124.99 for adults and £119.99 for children while a “stadium” version is £84.99 and £64.99 for children.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in