Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Loveholidays embraces AI to help its European expansion plans take off

The group said AI paved the way for its launch in Germany and will help it achieve its aim to become Europe’s biggest package holiday provider.

Holly Williams
Sunday 16 July 2023 19:01 EDT
Travel firm loveholidays has revealed that artificial intelligence (AI) is helping the group expand further across Europe as it uses the technology to speed up its route into new countries. (Alamy/PA)
Travel firm loveholidays has revealed that artificial intelligence (AI) is helping the group expand further across Europe as it uses the technology to speed up its route into new countries. (Alamy/PA)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Online travel firm loveholidays has revealed that artificial intelligence (AI) is helping the group expand further across Europe as it uses the technology to speed up its route into new countries.

Chief executive Donat Retif told the PA news agency that the group has been using AI to aid its expansion plans as it strives to become Europe’s biggest package holiday group.

He said AI helped to pave the way for the group’s recent launch in Germany by helping it with locally specific information online, which would otherwise have taken teams of people to re-write thousands of web pages.

Our business plan was always to aid our expansion and growth using technology to do things we couldn't have done without teams of people and millions of budget

Donat Retif, loveholidays chief executive

He said without AI and tech, “we wouldn’t have been able to expand so quicky internationally and into Germany”.

“Our business plan was always to aid our expansion and growth using technology to do things we couldn’t have done without teams of people and millions of budget.”

Loveholidays expanded into Germany in May, following its launch into Ireland in 2016.

The move came just weeks after it claimed its position as the UK’s third largest travel firm holding a licence from the Air Travel Organisers’ Licensing (ATOL) scheme, serving 2.5 million passengers from the UK alone this year.

It is also targeting other European countries with the ultimate aim to grow its footprint across the world.

Tech has been key to the group’s expansion so far, with AI far from a threat, according to Mr Retif, who describes the firm as a “technology business”.

It has already been using AI to help with its customer service, developing a chatbot called Sandy, which now answers 68% of all customer service chats received by the firm.

“When there’s a new technology, you need to embrace it and in the travel industry there’s lots of opportunities,” said Mr Retif.

“I don’t see for our business model any threats (from AI).”

The group’s chatbot helped it get on top of the surge in customer requests to amend their holidays seen during the pandemic, which rocketed from around 220,000 a year pre-Covid to about 360,000 in the first year of the pandemic.

“We launched our chatbot way before AI was a hot topic – we launched it because we needed to answer that demand.”

Loveholidays is also beefing up its tech team, with plans to hire another 110 people, he added.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in