Just look who's laughing now: ITV struggles to make us watch; the BBC battles with beauracracy and channel 4 is running off with viewers. Michael Grade tells Maggie Brown why: Correction
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Your support makes all the difference.The interview with Michael Grade on yesterday's media page contained an error: the figure of 21 per cent referred to Channel 4's expected share of terrestrial television audiences during 1993, not the share of advertising it expected to win.
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