Lego getting more violent because it is locked in 'arms race', study claims
The company’s creations ‘are not as innocent as they use to be’
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Lego products are getting increasingly violent because the company is embroiled in an "arms race" with other toymakers to become more exciting, a study has said.
Although the design of the Lego brick has remained largely unchanged, the models released over the years have, with some exhibiting “increasingly aggressive themes”, researchers from the University of Canterbury found.
They said Lego had shown "significant exponential increases of violence” in the past 30 years, which could partly be seen in the number of weapons bricks the company sells.
The first weapons bricks were found in the castle and pirate sets, but have since become more prevalent, especially in franchised sets such as Star Wars and Lord of the Rings.
In fact, according to the research led by Christoph Bartneck and published by the online journal PLOS ONE: “Nearly 30% of Lego sets contain at least one weapon brick, and this number does not even include weapons that consist of an assembly of non-weapon bricks.”
The study said Lego was embroiled in a “metaphorical arms race” as it sought to create exciting new products.
The 161 participants of the study looked at the Lego catalogue over the past 40 years to assess the level of perceived violence and found around 40% of all pages contain some type of violence. In particular, scenarios involving shooting and threatening behaviour.
Lego said in a statement: “Products aim to discourage pretend violence as a primary play incentive. The designs are meant to enrich play with engaging conflict scenarios where aggression might be used for the purpose of overcoming imaginary evil.”
Although the evidence strongly suggests Lego products have become more violent, the research adds: “Within the spectrum of available products today, Lego sets might still be comparatively or relatively harmless.”
The Danish company – now the world’s biggest toy manufacturer – has been making its iconic bricks since 1949.
It sells its toys in more than 140 countries and produced more than 60 million bricks in 2014 alone.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments