'Ambient' sausage rolls 'an error'
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The Co-op said it was correcting an "error" which led to "ambient sausage rolls" going on sale after a group which campaigns against gobbledegook complained that the description took the linguistic biscuit.
The Plain English Campaign (PEC) said it had no idea what an "ambient sausage roll" was and had never seen food labelled in such a "bizarre" fashion.
Co-op officials said the label was an "administrative error".
"We've had quite a few people call to say they've seen these 'ambient sausage rolls' on sale at the Co-op," said a PEC spokeswoman.
"It's caused much amusement. I know 'it's all at the Co-op' but what on earth is an 'ambient sausage roll'?"
A Co-op spokeswoman said: "The use of the word 'ambient' on the label of this product was an administrative error - labels for in-store bakery items are printed in store and the word 'ambient' was incorrectly printed on the label.
"This is now being rectified but thank you for drawing this to our attention and apologies for any confusion this may have caused."
Source: The Belfast Telegraph
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments