Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Election week uncertainty helps drive down shopper footfall

Total UK footfall was down 3.3% year on year in July despite the warmer and drier weather, latest figures show.

Josie Clarke
Thursday 01 August 2024 19:01 EDT
Total UK footfall was down 3.3% year on year in July despite the better weather, figures show (PA)
Total UK footfall was down 3.3% year on year in July despite the better weather, figures show (PA) (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Uncertainty around election week helped drive shopper footfall down for the 12th consecutive month, figures show.

Total UK footfall was down 3.3% year on year in July despite the warmer and drier weather, according to British Retail Consortium (BRC)-Sensormatic IQ data.

Shopping centres were particularly badly hit, with footfall down 3.9% on last July, although high street footfall was up 2.7% in July, a significant increase from the 3.1% fall seen in June.

All UK nations saw a year on year fall in footfall, with England seeing the steepest decline at 3.4%, and Northern Ireland the smallest at 2.2%.

BRC chief executive Helen Dickinson said: “Footfall declined for the 12th consecutive month, failing to maintain the buoyancy seen in 2022/23.

“As summer got into full swing, many people have chosen to increase their spending on holidays and leisure activities rather than shopping. Election week also saw particularly weak footfall, as political electioneering peaked, creating uncertainty for many consumers.

Andy Sumpter, from Sensormatic Solutions, said: “As we approach a full year of seeing footfall yo-yo in its ongoing recovery, it’s clear the long tail of the cost-of-living crisis is continuing to rattle consumer confidence and is likely to prompt spending caution for some time to come, making each in-store conversion all the harder won.

“With election fever now over and the school holidays now in full swing, retailers will be hoping that spells a positive outlook for store performance in the months to come.”

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in