Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Google's 'how to…' searches by town prove regional stereotypes pretty accurate

 

Christopher Hooton
Monday 15 December 2014 20:00 EST
Comments
(Google)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Google is full of interesting auto-fill questions and queries that that give an insight into the real questions burning in people's minds (see: 'why am I so alone'), but for the first time Google has broken down their popularity by city.

It released the top three 'How to…' searches for each location as part of its Year in Search zeitgeist review, ranging from the thrilling ('how to kiss') to the mundane ('how to crochet'), and they often say a lot about what's going on in each city.

London is lonely and needs to de-stress…

How to kiss

How to draw

How to meditate

Oxford is suitably academic…

How to paraphrase

How to draw

How to crochet

Bristol is a city of lazy anarchists…

How to squat

How to hack

How to sleep

Manchester loves crafts…

How to crochet

How to draw

How to knit

Edinburgh is struggling with new-fangled technology…

How to kiss

How to Skype

How to study

Cardiff is into really old web-trends…

How to draw

How to watch

How to plank

Belfast still doesn't know how to shuffle…

How to shuffle

How to hypnotize

How to animate

Leeds also struggling with 'the PC'...

How to kiss

How to study

How to Skype

Glasgow might be using search #3 as an answer to #1...

How to kiss

How to draw

How to hypnotize

Birmingham is pretty norm…

How to draw

How to kiss

How to sleep

Newcastle does a lot of decorating…

How to kiss

How to draw

How to wallpaper

Liverpool gets its hands dirty…

How to draw

How to kiss

How to plaster

Brighton is disappointingly mundane in its searches…

How to kiss

How to draw

How to plank

Nottingham needs better schools…

How to kiss

How to hypnotize

How to spell

Cambridge sounds idyllic…

How to massage

How to shuffle

How to decorate

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in