Black TV reaches out
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.'NICHE' television got a new recruit yesterday when Identity TV was launched. Billed as Britain's first black entertainment television channel, it promises to bring soaps, drama, comedy, music and magazine programmes to up to 500,000 Afro-Caribbean households in the London area, writes Anne Dixey.
The brainchild of its managing director, Petra Bernard, the British cable channel is backed by the United States-based giant Black Entertainment Television. It is using programmes made in the US and Caribbean but eventually hopes to put out mostly home-made material.
Identity TV is running in six-hour segments on five cable networks - Videotron, Telewest, Encom, Nynex and Cable London - which have teamed up as London Interconnect. It currently reaches 150,000 households and is aimed primarily, but not exclusively, at a black audience, although it also hopes to develop a more general entertainment and information network.
Another new launch, a cable and satellite channel UK Living, geared particularly at women, is expected to be launched in September but details of its format are not being revealed until later this week.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments