Tesco in cut-price magazine war
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A month ago it was sportswear makers and now the Tesco supermarket chain is taking on the pricing policies of Britain's magazine publishers, slashing the price of weekly women's titles by one-fifth for a month.
From today a range of publications, including the likes of Bella, That's Life, Take A Break and Eva, will have 20p per cent knocked off the cover price. But its move was dismissed as simply a gimmick by one of its major competitors, Asda.
Tesco said the move was part of a campaign to demonstrate the need for more flexible magazine pricing. "We are unable to pass on the same cost benefits of supermarket shopping to our customers with magazines as we can with other products," a spokesman said. The distribution system also meant that it was unable to pass on price-cutting promotions.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments