Star Wars trailer adds $2 billion to Disney stock value
Shares rose by 1% to $108.30 after the trailer was posted at 10am PST
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Your support makes all the difference.Disney’s stock value got an unexpected boost of $2 billion yesterday after the trailer for Star Wars: The Force Awakens was released.
Shares rose by 1% to $108.30 after the trailer was posted at 10am PST from around $107 before. They settled around a few cents above $107 in after hours trade.
The share jump is an indication of excitement among investors over Star Wars, which is a relatively new acquisition for Disney. Disney bought the rights to the franchise as part of its $4 billion purchase of Lucasfilm Ltd in 2012. That now looks like a savvy move on the part of CEO Bob Iger.
Star Wars: The Force Awakens opens in cinemas on 18 December, 2015.
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