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Smoking: But how do they taste?

David Usborne
Wednesday 14 January 1998 19:02 EST
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On the pleasure-meter, the American Spirit regular filter cigarette does fine. This is a cigarette with a definite bouquet of, well, tobacco. Missing is the slight sweet tinge found at the tongue tip after a Marlboro regular. No liquorice or cocoa in this smoke.

The American Spirit burns a little differently. It may be fractionally harder to draw on than a Marlboro and leave it burning on the ashtray and the ash grows longer and longer without ever dropping off.

Does this smoker feel a rush of health-conscious righteousness from taking a smoke that advertises itself as all-natural? Not quite. So far there is no sign of my winter-long cough abating.

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