Turning Point wants to revolutionize how Republicans turn out voters. Some are skeptical
The conservative group Turning Point has long been known for hosting glitzy events, cultivating far-right influencers and raising prodigious amounts of money
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Turning Point ’s representatives have made two things clear in meetings with state and local Republican leaders— Donald Trump has blessed their conservative organization to help lead his get-out-the-vote effort, and local party officials ought to use the group’s new voter mobilization app.
Both prospects terrify fellow Republicans.
Soaring to prominence after Trump’s unexpected 2016 win, Turning Point earned a reputation for hosting glitzy events, cultivating hard-right influencers and raising prodigious sums of money while enriching the group’s leaders. They’ve had far less success helping Republicans win, especially in their adopted home state of Arizona.
Now the organization has leveraged its ties to Trump to expand its influence in a way that could be potentially lucrative. Turning Point has sought to lead an effort to remake the GOP’s get-out-the-vote effort based on the theory that there are thousands of Trump supporters who rarely vote but could be persuaded to in this year’s election. And they are pitching their new mobile app as vital to this effort’s success.
The Associated Press obtained an unvarnished look at how Turning Point is promoting its strategy by obtaining several recordings of presentations made by its representatives to state and local Republican officials. In those presentations, Turning Point operatives honed in on churchgoers and hunters, citing statistics that purport to show how few of each group cast ballots in 2020. Their argument, which is widely questioned by critics, is if groups like Turning Point target such groups, Republicans will likely sweep the swing states for Trump, the recordings show.
The decision by Trump to rely on untested groups such as Turning Point could have sweeping implications for November’s election. Turning Point says it’s operating statewide in Arizona and Wisconsin, two must-win states for Trump. It’s also working two competitive House districts, one in Michigan and another in Nevada, that could also help tip the balance in the presidential race.
“Their strategy is bad. They know how to talk MAGA, they know how to message the base,” said Tyler Montague, a Republican strategist from Arizona and a longtime Trump critic. “But they literally don’t know what to say to a swing voter.”
A Turning Point spokesman rebuffed such criticism, saying the group is performing an important role for conservative candidates. “We did this because we knew conservatives need” a way to identify and turn out voters, said spokesman Andrew Kolvet.
A straightforward, if questionable, strategy
Turning Point's operatives believe there is a well of untapped conservative voters who have not backed Trump in recent elections. To get Trump back to the White House, they believe the best path is to activate those voters. The strategy appears to mostly ignore independents — or less hardened Republicans — because Turning Point’s brand of hard-right politics is less likely to appeal to them.
In the recordings obtained by AP, Turning Point’s representatives fully embraced that strategy and believe it would have helped them win past elections and ensure victory in November.
“If we just have an ounce of ballot chasing, just in Arizona,” Republicans would have won all their races, Matthew Martinez, a Turning Point official, said at a June event in Detroit, referring to the practice of convincing people to vote early while reaching out to those who haven’t cast ballots
Experts are skeptical
Experts in voting patterns are doubtful Turning Point’s efforts to mobilize infrequent Trump-inclined voters will do much to affect the election. Turnout in the past two presidential elections has already drawn a record number of voters to the polls, the experts noted, meaning the pool of voters they are seeking to turn out is small and particularly unlikely to vote.
“You had the highest turnout in Michigan in those presidential election years than you’ve ever had before. It’s doubtful they’re going to get any more,” said Bernie Porn, a nonpartisan pollster who’s worked in the state for more than 30 years.
‘Just download the app’
For over a year, Turning Point has aggressively pitched its new voter mobilization app — a potentially lucrative venture that, if successful, critics believe could strengthen its grasp on the Republican Party machinery. In meetings with state and local Republican leaders, Turning Point operatives lean heavily into their close affiliation with Trump, who is a regular speaker at Turning Point conferences, according to the recordings obtained by the AP.
“We now are an official arm of the Trump campaign,” Turning Point operative Luke Malace told the members of the Monroe County Republican Party in Michigan earlier this year while urging the group to become a paying “client.”
The app was designed by Superfeed, a company with direct ties to Turning Point’s leaders. Tyler Bowyer, Turning Point’s chief operating officer, sits on the company’s board and was formerly the company’s chairman, business filings show. Kirk’s mother-in-law also serves on Superfeed’s board.
“It’s all in-house,” Malace told the county party in Michigan.
Malace did not respond to a request for comment. Superfeed officials also did not respond to a request for comment.
Kolvet, the Turning Point spokesman, said that Malace mischaracterized the organization’s relationship with the app maker. Turning Point does not receive any money earned by Superfeed, and the conservative group isn’t “financially involved” with the app maker, Kolvet said.
The app and Turning Point’s data plans draw criticism
Some Republicans told the AP that there are major issues with Turning Point’s app, which has minimal protections to secure voters’ personal information.
Others said they liked the app and praised Turning Point's new focus.
Turning Point is "doing the work that no one else wants to do and the party is not doing it,” said Matt Brown, chair of the Yakima County Republican Party in Washington. He said he learned about Superfeed at a Turning Point event in December 2023, and his county party became a Superfeed client.
The app is seen by Republican strategists as the latest example of Turning Point becoming more focused on using data as a way to strengthen its own role in the future of the party, not help the party now.