Paris Hilton breaks 'no selfie' rule on the Cannes red carpet - video

It appears the narcissistic selfie craze is so contagious and vital to a celebrities' burgeoning social media presence that it is impossible to stop yourself from taking one, even if it is against the rules.

With selfies being snapped by everyone and everywhere (even the Queen has been in one), Cannes Film Festival director Thierry Fremaux said that they were banned from this year's event. He described them as "ridiculous and grotesque" (Surely that depends on who's in the photo?).

The stars were ignoring what Pierre Lescure, the festival president, told reporters, backing up the words of Mr Fremaux.

"The red carpet goes around the world and we see people looking very good, and honestly you're never as ugly as on a selfie."

Dare you to tell that to Paris, Mr Lescure.