Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Julianne Moore dropped from promotional film for Turkey's tourism board for 'poor acting'

The Oscar winner was due to appear in the ‘Home of’ advertising campaign

Loulla-Mae Eleftheriou-Smith
Wednesday 01 April 2015 11:21 EDT
Comments
Actress Julianne Moore wins the Best Actress in a Leading Role Award for 'Still Alice' during the 87th Annual Academy Awards in Hollywood, California
Actress Julianne Moore wins the Best Actress in a Leading Role Award for 'Still Alice' during the 87th Annual Academy Awards in Hollywood, California

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Julianne Moore, the critically acclaimed Oscar winning actress who was celebrated this year for her lead role in Still Alice, has been dropped from an advertising campaign promoting Turkey due to her “poor acting”.

The Hurriyet Daily News reports that Moore was due to appear in a promotional film for the country’s tourist board entitled ‘Home of,’ but that Turkey’s Culture and Tourism Ministry disapproved of the actress’s performance and ordered a re-shoot.

A source told the newspaper that the ministry rejected the film for Moore’s “poor acting”, and when the actress declined to re-shoot the ad, the project ended up being cancelled. The newspaper reported that many had criticised the choice to use Moore in the country’s promotional feature.

Wayne Rooney apparently has Turkey’s seal of acting approval after appearing in adverts for the country’s national airline
Wayne Rooney apparently has Turkey’s seal of acting approval after appearing in adverts for the country’s national airline

The advertising agency, Iconisus & I mean It, had filmed the ad in Los Angeles, in which Moore, sat in a plane cabin, recounted her childhood journeys to Turkey, believing the actress would appeal to American and British travellers.

Moore received widespread praise for her portrayal of a professor living with Alzheimer’s in Still Alice, which landed her the best actress Oscar this year. She had been nominated four times previously.

“I'm so happy, I'm thrilled that we were able to shine a light on Alzheimer's disease,” she said at the time. “So many people who have this disease feel marginalised. People who have Alzheimer's disease deserve to be seen so we can find a cure.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in