Beyoncé fans receive apology from fashion brand after it suggests her new clothing range imitated theirs
The brand suggested Bey was 'Crazy in Love' with their clothes...
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A fashion chain has apologised after incurring the wrath of Beyoncé fans by suggesting the singer imitated its clothing wear.
The "Flawless" singer excited her huge fan base yesterday by releasing a preview of her new activewear range Ivy Park on her Instagram page. Ivy Park's own Instagram page, which features four pictures and a video of Beyoncé modelling the brand, amassed over 70,000 followers in one day.
In a tweet which has since been deleted the athletic wear company Lululemon Athletica implied there was a similarity between their clothing and that of Beyoncé, not missing the chance to include a pun of one of her best-known hits.
“They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy in Love with our brand, she made her own,” the tweet said.
Moments later, Lululemon felt the sting (ahem) of the Beyhive prompting them to delete the tweet and apologise to fans.
Representatives for Beyoncé did not immediately respond to request for comment.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments