Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Oscars get audience lift from 'Barbie' and 'Oppenheimer,' but ratings aren't lofty

“Barbenheimer” brought a bump not a boom to Oscars ratings

Andrew Dalton
Monday 11 March 2024 19:35 EDT
APTOPIX 96th Academy Awards
APTOPIX 96th Academy Awards

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

“Barbenheimer” brought a bump not a boom to Oscars ratings.

An estimated 19.5 million people watched Sunday night's 96th Academy Awards ceremony on ABC. That's the biggest number drawn by the telecast in four years.

But that upward trend comes from an all-time low during the pandemic, and is up just 4% from last year's estimated audience of 18.7 million, according to numbers released Monday by ABC.

The Academy experimented with starting this year's show an hour earlier, and for the first time in years had many nominations for huge hit movies that viewers had actually seen — “Barbie” and “Oppenheimer.”

The viewership peaked in the final half hour, when Ryan Gosling performed “I'm Just Ken” from “Barbie" and ”Oppenheimer" won best actor, best director and best picture.

For many years, the Oscars were often the second most-watched television program of the year behind the Super Bowl. Until 2018, the Oscar telecast had never slipped below 30 million viewers, according to Nielsen records. The high-water mark was the 55 million people who watched “Titanic” clean up in 1998.

___

For more coverage of this year’s Academy Awards, visit: https://apnews.com/hub/academy-awards

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in