Why Jordan wedding was 'OK!' in sales battle
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.It was the most kitsch wedding of last year. The bride wore a Barbie doll-inspired candyfloss pink dress encrusted with crystals and arrived in a pumpkin-shaped coach, while the groom wore a matching crystal waistcoat and stingray skin shoes.
But behind the garish spectacle was a cool economic calculation.
Official magazine circulation figures published this week are expected to show that the wedding of the glamour model Jordan, real name Katie Price, to the former pop star Peter André, helped Richard Desmond's OK! magazine to emerge as the victor in the competitive celebrity weekly market.
According to unofficial estimates, OK!'s overall circulation will leap by about 80,000 copies to 610,000 when the Audit Bureau of Circulations publishes its biannual figures on Thursday. In contrast, the circulation of the leader for the past three years, Now, will dip by about 15,000 copies to 575,000, even though it is half the price.
OK! usually sells about 450,000 copies a week, but the Jordan wedding issue shifted a massive 1.5 million copies, recouping the rumoured £1.75m that the magazine forked out for the September 2005 wedding.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments