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From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
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Your support makes all the difference.Only two in 100 people who browse the internet actually click on the advertisements, according to a study conducted by Chitika, an online ad network.
The report was based on the amount of "clicks" on advertisements among 86 million web users. Conducted during a two-week period in October, it was determined that 1,863,710 are "clickers," as they are called.
The conclusion is that only two percent of internet users actually fund the websites, which helps illustrate the value of a "clicker," as they are called. The other users are seen as a potentially untapped opportunity.
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