Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

'Daybreak' loses a fifth of its viewers

Robert de
Wednesday 15 September 2010 19:00 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

ITV1's new breakfast show, Daybreak, has lost a fifth of its viewers since its first show last week.

One million people tuned in to see Adrian Chiles and Christine Bleakley interview guests including the former prime minister Tony Blair last Monday. But the latest figures showed only 800,000 watched the show yesterday, while its rival, BBC Breakfast, had 1.4 million viewers.

Reuniting Bleakley and Chiles, who became household names on The One Show on BBC1, was part of a plan to bring back viewers who switched off towards the end of GMTV's run. An ITV spokeswoman said: "Daybreak has made a strong start in a very competitive breakfast television market, with viewing figures for its first week up over 11 per cent on the average for GMTV. ITV has made a long-term investment in new breakfast programming and, after over five years of decline for GMTV, we have already halted a downward trend in viewing."

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in