"Ten pence bikinis" (The Sun)
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.56 complaints
ASA verdict - Not upheld
What the ASA said:
Was this too much flesh for the side of a bus? Complainants objected to this ad for the Sun Newspaper that showed the naked top half of a woman with two enlarged ten pence pieces covering each breast. Objections related to women being portrayed as sexual objects, the ads appearing on buses where children could view them and also that the image was pornographic.
We ruled that the ad, whilst distasteful to some, was not overtly sexual in nature and the amount of flesh revealed was no different to that in a bikini ad and could not reasonably be argued to be pornographic or likely to cause serious or widespread offence.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments