Male winners
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.July to December circulation figures for glossy magazines start trickling out this week in their usual uncoordinated way. One of the clearest winners is GQ, Conde Nast's magazine for stylish single men, which reports a 25.7 per cent increase to 126,227 over the same period in 1993. Esquire, published by National Magazines reports a 22 per cent increase to 110,583.
After six years, men's magazines are becoming mainstream: no wonder a customised British version of the hit US title Men's Health has just been launched.
GQ's publishing director, Peter Stuart, says it has been helped by marketing and promotion, including a free blues cassette and a paperback novel attached to the cover, a money-off link with the Daily and Sunday Telegraph and a poster campaign. But the most successful issue was one with a view of Naomi Campbell's sandy buttocks on the cover.
Rival publishers say sourly that GQ sells to Kevins in Croydon who will never be able to afford the Armani suits its pages feature. Mr Stuart replies that the average GQ man is single, 29, with a good disposable income: "He's on the way up, the sort of job he has is in management, the City, finance, or estate agencies."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments