Bing gains search market share, nears 10 percent
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.
It was the fifth month in a row of modest gains in search share for Bing, which Microsoft unveiled in June accompanied by a 100-million-dollar advertising campaign in a bid to challenge search juggernaut Google.
Bing's share of the lucrative search and advertising market increased by 0.5 percent in October to 9.9 percent, comScore said.
Google also added half-a-point in October to reach 65.4 percent.
Yahoo!, Microsoft's search partner, saw its market share decline 0.8 percent in October to 18.0 percent.
Ask.com was unchanged at 3.9 percent while AOL.com lost 0.1 percent to 2.9 percent.
Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership in July that set the stage for a joint offensive against Google.
Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while Yahoo! will provide the exclusive global sales force for premium advertisers.
The agreement between the Internet portal and software giant, which is subject to review by US anti-trust regulators, is expected to close in early 2010.
Microsoft has rolled out a number of innovations and tweaks to Bing in recent months in its bid to chip away at Google's dominance in Web search.
Last week, Microsoft announced it would incorporate answers from another new Web search engine, WolframAlpha, to queries in the fields of nutrition, health, and advanced mathematics.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments