This isn’t just any grumpy picture... Tracey Emin features in new M&S advert advertising campaign
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Tracey Emin's transformation from establishment-shaking rebel to middle England treasure appears complete after the artist was chosen to feature in a new Marks & Spencer advertising campaign featuring “outspoken women”.
Emin joined Dame Helen Mirren, Nicola Adams, the Olympic boxing champion and acid attack victim Katie Piper for an elegantly-styled group shot launching the Autumn campaign, taken by the celebrity photographer Annie Leibovitz.
Emin revealed her love for the homely high-street chain, which saw its shares tumble in January following a steep decline in clothing sale.
“I said yes straightaway,” said Emin, after the shoot at Cliveden, the Buckinghamshire mansion. “I shop a vast amount at Marks &Spencer, and I spend half my life in its pyjamas. I've got a Marks &Spencer credit card. I liked the fact the campaign was all about different women. It's not about what you look like, it's about what you do.”
The Britain's Leading Ladies campaign, which also features Helen Allen, named the 2011 nurse of the year and pop star Ellie Goulding, replaces M&S's previous televisions, which starred Twiggy.
Steven Sharp, M&S marketing chief, said the campaign's message was not feminist but “womanist…designed to celebrate women. To whom clothes are presumably important.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments