Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Six raunchy adverts for Lynx-branded men's toiletries have been banned by the Advertising Standards Authority (ASA) after attracting more than 100 complaints.
A poster for Lynx shower gel and five internet adverts for Lynx Dry Full Control deodorant must not be displayed in their current form after they were found to be degrading to women and likely to cause widespread offence.
The shower gel advert, which was circulated in July, attracted 113 complaints. The poster depicted a bikini-clad woman under a shower at a beach, with the headline: "The cleaner you are the dirtier you get."
The ASA said the poster "was likely to cause serious or widespread offence", particularly to members of the public accompanied by children, because it objectified women.
A summer internet advert campaign for Lynx Dry Full Control deodorant which featured Lucy Pinder in a series of provocative poses also attracted 15 complaints.
The five adverts, which were shown on sites including Yahoo, Hotmail and Spotify, showed the glamour model eating an ice lolly, stripping wallpaper or bending over an oven door.
The ASA concluded that the adverts were degrading to women and irresponsible because they had been placed on two websites, Rotten Tomatoes and Anorak, which "were not protected through age verification or other similar targeting".
A spokesman for Lynx said: "As an advertiser we strive to be responsible and observe strict guidelines for all brand communications. Lynx adverts often provoke diverse reactions and opinions but it is never our intention to cause offence."
PA
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments