Misleading Burger King advert banned
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A Burger King advertising campaign has been banned after customers complained that their chicken takeaways were far smaller than portrayed.
A television ad for the Tendercrisp chicken burger featured a man eating a large burger in a motel room.
Two viewers said the ad was misleading because they believed the product sold in Burger King stores was significantly smaller than the one shown on TV.
The Advertising Standards Authority said it had bought three of the burgers and found that their thickness, the quantity of additional fillings and the overall height of the product was "considerably less" than that advertised.
"We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the ad," the ASA said.
"We concluded that the visuals in the ad were likely to mislead viewers as to the size and composition of the product."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments