Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

McDonald's emoji billboard defaced in Bristol

Who would have seen this coming?

Lizzie Dearden
Thursday 16 July 2015 08:31 EDT
Comments
The defaced billboard was spotted by Ian Grainger in Bristol
The defaced billboard was spotted by Ian Grainger in Bristol (Ian Grainger)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

It was only a matter of time before someone seized the opportunity to ridicule McDonald’s new emoji-themed adverts.

The billboards started popping up across the UK last month, presenting a trip to the fast-food chain as the perfect solution to crises including dropping your phone down the toilet and, more controversially, your girlfriend spending too much on shoes.

But one of the adverts recommending McDonald’s after a lengthy struggle through roadworks has appeared with a difference in Bristol.

This was the original billboard design.

The defaced billboard was spotted by Ian Grainger in Bristol
The defaced billboard was spotted by Ian Grainger in Bristol (Ian Grainger)

Good times, indeed.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in