Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Abused dog sings 'I Will Survive' in latest Blue Cross animal charity advert

Baxter breaks free from his chains, and roams the streets singing Gloria Gaynor's disco hit

Kashmira Gander
Wednesday 09 September 2015 13:41 EDT
Comments
Baxter meets a rabbit in the Blue Cross advert
Baxter meets a rabbit in the Blue Cross advert (YouTube)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

In a fresh spin on heart-rending homeless pet adverts, a charity has released a video featuring a lost dog singing I Will Survive.

The commercial starts by showing a shaggy, grey dog named Baxter chained to a post in the rain outside his home, while his negligent owners fight inside. But Baxter soon breaks free.

Scared and alone, Baxter roams the streets while singing along to Gloria Gaynor’s empowering 1978 disco ballad. The advert takes a further surreal twist when he is joined by an adorable abandoned rabbit, and a host of other animal friends.

Accompanying Blue Cross' advert is a social media campaign featuring animals fist-bumping humans in solidarity with Baxter.

The charity launched the hashtag by sharing a photo of a tiny kitten putting its paw up against a finger, which quickly inspired pet owners to join in and share adorable snaps of their pets.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in