Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

A-level results: Students bombarded with patronising PR as brands jump on bandwagon

Companies are using Twitter to flog their services and products to the hundreds of thousands of people collecting their grades today

Lizzie Dearden
Thursday 13 August 2015 08:31 EDT
Comments
Hundreds of thousands of students will receive their results today
Hundreds of thousands of students will receive their results today (Getty Images)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Students are being bombarded with patronising PR, advertising everything from food to clothes and technology as companies attempt to capitalise on A-level results day.

More than 400,000 teenagers have been accepted into university so far and more are going through clearing today, while others reconsider their options.

But some of the UK's largest brands are hoping they will put down the phone to Ucas, stop calling future universities and stall the celebrations to spend money on their products.

They want students to buy their food...

...and clothes

...and technology

And this time next week, it will be starting all over again for GCSEs.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in